Hi folks! I wanted to share another subscriber extra with you this week—both to thank you for your support and because Gefen Skolnick (last week’s podcast guest, and the founder of Couplet Coffee) had so many gems to share.
Before we started recording, Gefen mentioned that she’s received A TON of bad advice in the course of her coffee career, so we decided to hop back on and talk about it. We also further discuss Gefen’s point about market saturation—a lot of people think coffee is an overpopulated market, she says, but like me, Gefen believes that’s a false idea. There’s room for everyone, y’all!
If you’re here, it’s because you’re a paid subscriber! Thank you so much! I’d love to hear from you: What’s the worst piece of advice you’ve gotten? ⬇️ Please share in the comments below ⬇️
Ashley: One thing that I think—and I feel like you'll agree with this, I feel like you'll, you'll take this in the right spirit—but it feels like you're not reinventing the wheel in any way.
Like you mentioned earlier, you buying those cow-print Moka pots was not you reinventing the wheel, which is really positive, which is great—because that means that there's a lot of room for growth in coffee.
Gefen: I 100% agree. I'm not reinventing the wheel at all. I just think there's low-hanging fruit here that just has never been picked. There just has never—and I'm not saying, “Oh, we're the only brand to have holographic packaging and we're the only brand to have a funky-looking thing.”
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