Many internet-famous olive oil brands make marketing claims that don’t stand up to scrutiny. Unfortunately, coffee isn’t immune from similar disruptive tactics and pressures.
Ngl, I've been tempted by the Graza packaging many times before but have held out because I can't justify the cost right now (coffee beans are the only luxury item I'm buying regularly lol). It's always good to have reminders about marketing like this. Quality is about quality, not packaging and copy
Ngl, I've been tempted by the Graza packaging many times before but have held out because I can't justify the cost right now (coffee beans are the only luxury item I'm buying regularly lol). It's always good to have reminders about marketing like this. Quality is about quality, not packaging and copy