Another excellent piece that really illuminates something that has been a trigger for me in the industry, that disconnect between the marketing and the buying practices of many coffee companies. Thanks Ashley!
I've never heard of the term "smallwashing" but have completely been sucked into such stories by brands moonlighting as small businesses. Now I'm going to question my small business purchases a bit more before I buy.
Such a nice piece of critical thinking-based writing. Product development and branding has become so easy with free-flowing investment dollars (disrupt xx market, uber for YY etc taglines, same design agencies, marketing channels etc) and virtue signaling via supposed values is so easy to pull off. A simple technique that a former colleague loved was to ask three WHYs and if any of the answers don't logically make sense then you may want to reconsider if you really want to buy said product.
This is a great one! I too spend a lot of time wondering what I actually know about companies I support, and realizing it is often not much. A good bit to think about. Thank you for writing, as always!
Another excellent piece that really illuminates something that has been a trigger for me in the industry, that disconnect between the marketing and the buying practices of many coffee companies. Thanks Ashley!
I've never heard of the term "smallwashing" but have completely been sucked into such stories by brands moonlighting as small businesses. Now I'm going to question my small business purchases a bit more before I buy.
Such a nice piece of critical thinking-based writing. Product development and branding has become so easy with free-flowing investment dollars (disrupt xx market, uber for YY etc taglines, same design agencies, marketing channels etc) and virtue signaling via supposed values is so easy to pull off. A simple technique that a former colleague loved was to ask three WHYs and if any of the answers don't logically make sense then you may want to reconsider if you really want to buy said product.
I enjoyed this so much - thought-provoking, novel, and personal too. Thank you!!
Smallwashing! What a great term. Loved this piece, which also helped calm my rage at Thinx. :)
This is a great one! I too spend a lot of time wondering what I actually know about companies I support, and realizing it is often not much. A good bit to think about. Thank you for writing, as always!