If the mention of pumpkin spice in August makes you feel protective of the summer months, you’re not alone. But that hasn’t stopped brands from pushing PSL season earlier each year.
I wonder if it's less about consumer demand and more about brands just jumping to beat one another? The company that I work for debuted a pumpkin spice milk this year and a big thing was making sure we were the first in our market segment to announce it. So I think everyone just wants to be the first one in the news to start the conversation to get a jump on the social media conversation.
I used to be a hardcore Red Eye coffee drinker. I got a Red Latte. OK, I'm changing...Then I was challenged by my barista to try a PSL. OK, I'm hooked....but just during the season. I have to maintain my coffee snobbery the rest of the time...
I wonder if it's less about consumer demand and more about brands just jumping to beat one another? The company that I work for debuted a pumpkin spice milk this year and a big thing was making sure we were the first in our market segment to announce it. So I think everyone just wants to be the first one in the news to start the conversation to get a jump on the social media conversation.
I used to be a hardcore Red Eye coffee drinker. I got a Red Latte. OK, I'm changing...Then I was challenged by my barista to try a PSL. OK, I'm hooked....but just during the season. I have to maintain my coffee snobbery the rest of the time...