16 Comments
Jul 28, 2022Liked by Ashley Rodriguez

Yield time. I don't know whether it differs from company to company but I remember I pulled a shot for 36 seconds and compared to a shot that was brewed at 30 seconds. I found the 36 seconds shot has the most impressive taste profile that was buttery, chocolate, and rich compared to a 30 seconds shot that has a slight bitterness but lively and still drinkable. I might add that the espresso beans has been sitting on 6 days shelf life from the roast date.

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Jul 28, 2022Liked by Ashley Rodriguez

Love this article! I don't remember when we transitioned from an industry of creativity and individuality to blindly following the prescriptive directions from those who spoke the loudest. The best coffee is the one that sells and there are innumerable ways to produce and prepare coffee. In my judgement, the message of hospitality is not giving the guest a reason to go anywhere else, however the secret to success is actually the intersection of personality and desire. The personality of the seller in the form of location, atmosphere, customer service, variety and quality, and the desire of the buyer in the form of location, atmosphere, customer service variety and quality. then there is overlap business will flow. Find your personality and the coffee that sells will be your best product!

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Jul 28, 2022·edited Jul 28, 2022Liked by Ashley Rodriguez

Espresso ratios are a great example of this and the way they've fluctuated in the short and long term. Sometimes this is momentary due to something we all saw, or a simple cyclical resurgence of an old idea made new

1:1 or 1.5 or 1.75 or 2.5 or 3 are all enjoyable with the right coffee.

Just interesting how entrenched some stuff can be.

I'm fairly certain someday I'll be a very old man and still be telling people about 25g 400 out v60

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Jul 28, 2022Liked by Ashley Rodriguez

Maybe the idea like the one you mentioned but when an espresso shot is pulled that if it sits for more than a min that it “dies” vs the concept that it simply “ages” and the whole crema dissipating affecting the overall experience

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Jul 28, 2022Liked by Ashley Rodriguez

A very eye opening piece! Thanks for sharing these stories

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Jul 28, 2022Liked by Ashley Rodriguez

Temperature and freshness have always confused me. My bf keeps his coffee in an air tight container (he is not as obsessed as me) and it's still pretty good! I also don't know if temperature makes a huge difference. Will 1 degree make my coffee undrinkable? I doubt it. But then it's a Zeno's paradox of coffee temperature!

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Jul 28, 2022Liked by Ashley Rodriguez

YES! The idea of freshness (and grinder timing) has always interested me as a total novice. Thanks for breaking it down a bit.

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