Knowing how much your favorite roaster paid for a coffee is a good starting point—but that number requires much more context to be meaningful
Great analysis - goes right to the heart of the argument:
‘...transparency—particularly around pricing—is often seen as an endpoint when really, it’s just one data point. Without context on cost of production and other costs throughout the supply chain, the price paid for coffee is just a number’.
Amazing - Such wonderful framing for this conversation thank you!