The FDA now says coffee can officially be labeled “healthy.” But in an industry already rife with dubious health and ethical claims, what does adding a new word to coffee’s lexicon mean?
A really good piece, and articulates a lot of what I've been thinking about the way the coffee industry uses language - so many words and phrases have lost all meaning since being adopted/coopted by the industry. Artisan, specialty, etc. At this rate, 'healthy' is going to become just another marketing term.
A really good piece, and articulates a lot of what I've been thinking about the way the coffee industry uses language - so many words and phrases have lost all meaning since being adopted/coopted by the industry. Artisan, specialty, etc. At this rate, 'healthy' is going to become just another marketing term.
As I was writing this, I thought, "this is a very Fionn piece!" Always appreciate hearing your insights!